Problem Solution Ideal Customer Profile Competitive Advantage Go-to-Market Strategy Business Model Traction The Ask

Target Audience Funnel Stage AwarenessConsiderationDecision Key Benefits / USP Common Objections Call to Action

Main Goal Constraints Available Resources

Niche / Theme Platforms Twitter/XLinkedInInstagramYouTube Shorts Brand Voice WittyProfessionalInspiringEducational

Recipient Role Relationship ColdWarmClient Email Goal IntroFollow-upNurtureProposalAnnouncement Offer / USP Pain Points (optional) Tone PlainFriendlyConfidentAuthoritative Word Count

Product / Service Key Benefits Audience Type Generic high-intentBrandedCompetitor Keywords (optional) Special Offer (optional) Tone DirectBenefit-ledUrgency Words to Avoid (optional)

Niche / Theme Brand Voice FriendlyExpertPlayful Platforms InstagramLinkedInXYouTube Shorts Posting Frequency 3/week5/weekDaily Content Mix (optional) Content Themes (optional)

Platform InstagramLinkedInXYouTube Community Goal AwarenessLead genAnnouncementEngagement Key Points Voice FriendlyExpertPlayful Hashtag Strategy FocusedNone Emoji Usage MinimalNoneRich

Client / Industry Project Goal Problem Statement (optional) Service Modules StrategyCreativeMediaAnalyticsCRMTraining Deliverables (optional) Timeline (optional) Pricing Model HourlyFixedPackage tiers Assumptions (optional) Next Steps (optional)